FUR LEADER AVANTI LAUNCHED ITS FIRST FLAGSHIP BOUTIQUE IN SHANGHAI, BRINGING THE ULTIMATE FUR FANTASY AND LIFESTYLE

AVANTI, the world’s renowned luxury fur brand, has just launched its first flagship boutique in Xintiandi, Shanghai. Expecting the booming demands for luxury items in China market, AVANTI introduces not only its exclusive pieces, but also the unique fur experience and lifestyle to the local top customers. The grand opening of the boutique had attracted celebrity Yue-Sai, super model Emma, as well as high profile executives and VIPs to attend.

With almost 150 years heritage, AVANTI is a registered symbol of quality and fashion. In European language, “AVANTI” means “Always Ahead”, and the company truly deserves its name. AVANTI does not follow the rules, it sets them. Through its imaginative and innovative experimentation with style and technique, it sets new trends and enjoys the benefits of a style-setter in the sector. With constant presence in global market, AVANTI has achieved many Awards at Fur Exhibitions in Italy, France, Russia and Greece. Thousands of customers from around the world, including many celebrities, visit the AVANTI stores every year to renew their fur collections.

Now the trend-savvy customers in China have easy access to the world’s leading fur fashion. Elaborated with modern luxury ambiance, the AVANTI boutique displays complete collections of ready-to-wear garments for men and women, providing top-quality and excellent dress proposals. Accessories such as boots, bags, waistcoats and many more fantastic fur accessories add a new perspective to the concept of style. Moreover, interior design items like blankets, cushions, carpets and hammocks add a touch of elegance and class to interior spaces. The store also offers tailor-made services to those with exceptional taste and design requirements. Excellent after-sales service is also available here.

“For us, fur not only means a luxury item, it also represents handmade passion! It is Art!” said ARGIRIS KRANIAS, President of AVANTI. “The brand is associated with HISTORY, CULTURE, DEVELOPMENT and FUTURE. And these four traits also characterize Shanghai, the city where we can express our passion and ultimate fur lifestyle.”

AVANTI considers every creation to be unique and the success lies in every detail. Its unswerving dedication to quality, design, excellent know-how, technique and innovation make their mark on the end result. With the opening of Shanghai boutique, AVANTI believes this will be a great start to express its unique fur experience to China.

AVANTI Shanghai boutique is located at 178 Ma Dang Road Xin Tian Di.